About Me

Currently, Director of Paid and Performance Marketing at ALSO, a micromobility EV company.

Formerly, Head of Marketing at The Pro’s Closet, Director of Acquisition & Growth Marketing at Madison Reed, and Director of Global Data & Analytics - Marketing at Burton Snowboards focusing on customers and commerce through growth, acquisition, and retention efforts. Providing and leveraging data collected from marketing, insights, sales, operations, and other sources to drive our strategy, tell our stories, and grow our brand. Also a Reforge Growth Series alumni.

Passionate about raising digital and data IQs, evolving tech infrastructures, simplified measures of success, and insightful actions. With many projects centered around Attribution and Media Mix Modeling, CAC + LTV, Omnichannel sales, Customer Segmentation and Cohorting, Lifecycle Marketing, and incorporating the KPIs into our culture, strategy, and planning.

When I'm not working, I'll be at the mountain snowboarding or biking, cruising around Lake Champlain, playing hockey or golf, or enjoying the latest craft Vermont beer (there seems to be a new one every week).

My Values

These 4 values are what shape my process and are at the core of everything I do:

01. Knowledge
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Learn. Always. Be a key resource and expert for the work I manage.

02. Education
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Teach and educate others to empower them and grow their skills.

03.Transparency
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Be clear, inform, and share so everyone is on the same page.

04. Passion
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Be passionate and excited about what I'm doing and find a way to bring that passion every day.